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This site states the following, "Learn to fish with the experts." We noticed that the web page also stated " Coarse and Match Angling Tuition." It also stated " Coaches available for all disciplines of coarse angling, river fishing, pleasure fishing and match fishing. Take a look at the coaches available and enquire about booking a day on the bank with them. An ideal Birthday gift, corporate gift, christmas gift or for any occasion, why not buy that special person something a little bit different. View the Fishing Coaches Available." The header had angling tuition as the highest ranking keyword. It was followed by fishing tuition, coarse fishing, and fishing lessons which isn't as ranked as highly as angling tuition. The next words the site uses is learn to fish.